Payactiv
Product design
2020
California
Financial freedom is a universal desire, yet many individuals struggle to achieve it due to limited access to their earned wages. This case study explores the problem of financial insecurity and how Payactiv, a mobile application, offers a solution through its early wage access feature. The Problem: Limited Financial Freedom Traditional payroll cycles often result in financial constraints for individuals who need funds before their official payday. This can lead to:
Lo-fi prototypes were tested with the stakeholders weekly to get feedback on the functionality, content, and interactivity of the product.
Target Users: We Recruit users to get more authentic feedback on their experiences and needs.
Real-World Scenarios: We Create tasks that simulate real-world use cases, such as requesting an advance for an emergency or using financial education tools to create a budget.
Iterative Testing: We Conduct multiple rounds of testing throughout the development process to continuously refine the app based on user feedback.
Payactiv's Solution: Early Wage Access
Payactiv addresses the problem of limited financial freedom by offering users the ability to access a portion of their earned wages before their official payday. This feature provides several benefits: